I had an initial chat with Tyler from Bears workshop regarding his brand videography. I came away from the meeting knowing he was up for creating something cool and creative, he didn’t want his face in the video and we were definitely meeting up for another drink that had nothing to do with work.
We talked through his process and decided the way forward was to create a film that showed a range of skills and tools so any potential customers would know Bears Workshop was the real deal. Having spoken with Tyler many times since, I can confirm this is true for this work and his personality.
We shot the film in 6 hours. We’d decided on a shot list that closely followed Tyler’s process from sketching and measuring through till the cutting of the wood. We definitely wanted a ‘let it rain sawdust’ money shot, although afterwards I looked like I’d had a fight with a pine tree and lost. Totally worth it though!
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